Confect, a prominent name in the confectionery industry and a leading provider of state-of-the-art sugar paste products in the country, is embarking on a strategic expansion to boost its revenue growth while catering to its loyal customers.
Confect represents an innovative venture born from the creative mind of Chef Gauri Varma, a trailblazer in the world of baking. Driven by her passion for baking and her affinity for hospitality, Chef Gauri Varma founded Confect. The brand specializes in sugar paste products and caters to the professional cake decorating market, offering a wide range of fondants, edible paints, vibrant dust colors, glitters, and essential cake decorating tools.
In terms of revenue growth, Confect has been on a remarkable trajectory, experiencing exponential growth of over 600% since its inception in 2018. What began with just one stock keeping unit (SKU) has expanded into an impressive portfolio of over 450 products.
Building on this impressive track record, Confect is now setting even more ambitious targets. By 2024, the company aims to achieve a staggering 100-fold growth since its inception, with an anticipated revenue increase of 5-10 million within the next three years. This expansion plan reflects Confect’s commitment to creating significant value for its customers.
With a solid expansion strategy in place and a record of 500% growth during the COVID-19 pandemic, Confect is poised to expand its unique cake decorating and confectionery items into international markets. This includes retailing in the Middle East, with destinations like Sri Lanka, Nepal, Kuwait, Oman, Dubai, and Abu Dhabi, among others. The brand is already available on Amazon websites in North America, Mexico, and Canada and plans to further extend its reach through the appointment of distribution agents worldwide.
In addition to these growth initiatives, Confect is actively venturing into the food services retail sector. While already partnering with Reliance, Grofers, Big Basket, Amazon, and Flipkart, the brand is now looking to establish a presence in traditional retail setups such as Metro Cash and Carry, general retail stores, and supermarkets.
Keeping customer needs at the forefront, all products offered by Confect are gluten-free, dairy-free, lactose-free, nut-free, trans fat-free, and 100% vegetarian. This commitment to quality and inclusivity has made Confect the first chef-based product brand in India to reach a wide commercial audience.
Founder of Confect, Gauri Varma, reflects on their journey, stating, “The pandemic has certainly accelerated our business growth, as more home bakers emerged during this period. We are delighted to receive such a positive response. People now seek quality products and are willing to invest in genuine, high-quality offerings, which is precisely what Confect aims to provide. Confect has redefined industry standards in terms of quality, affordability, and customer experience, leaving an indelible mark in the industry.”