Flurys, the renowned Swiss confectionery brand under the umbrella of Apeejay Surrendra Park Hotels Limited, has inaugurated two fresh locations in Mumbai and Navi Mumbai. Situated in prime locations within the bustling cityscape, the new branches at Phoenix Mall, Mumbai, and Seawood Nexus Mall, Navi Mumbai, will bring the delightful flavors of Kolkata to patrons.
Flurys is renowned for its delectable offerings, including chocolate cones, rum balls, chicken patties, baba cake, and baked beans. This patisserie proudly operates 65 modern retail outlets across various areas, encompassing Kolkata (including Serampore, Chandan Nagar, and Durgapur, with an impressive 7 outlets at Kolkata’s city airport), Delhi, Navi Mumbai, and Mumbai.
Vijay Dewan, the Managing Director of Apeejay Surrendra Park Hotels Limited, expressed, “Recognizing the burgeoning demand in the important Mumbai market, we have embarked on this expansion initiative to cater to a wider audience. We have a track record of achieving industry-leading margins, with a revenue of approximately Rs 50 crore. In the current fiscal year, we have opened 5 more outlets in Kolkata, 2 in Mumbai, and 1 in Navi Mumbai.”
Flurys operates as a retail food and beverage brand, presenting itself in three distinct formats: kiosk, café, and restaurant. Its origins trace back to 1927 when it was founded by Mr. and Mrs. J Flury at 18, Park Street. In a remarkably short span, it rose to fame and became the preferred tea room for both affluent Britishers and Indians. Acquired by Apeejay Surrendra Park Hotels Limited in 1967, Flurys has since become an integral part of Kolkata’s cultural fabric.